Melvin van Rookhuizen: leads the team behind Packstract's AI platform
At ZAAKS, Melvin designs and builds digital products. At Packstract he leads a team of developers and works with Milan on the AI agents that enrich packaging data, informed by Anne and the packaging-specialist team.
Background
Melvin works daily on designing, building and improving digital products: from content platforms to AI-driven agents and custom software solutions. What drives him is the impact that smart, scalable solutions can have.
He likes working in a dynamic setting, often with remote teams that he assembles and leads himself. In doing so, he delivers not just development capacity, but also direction and results. Lately, Melvin has been actively experimenting with AI agents and operators, a field where automation and creativity reinforce each other.
What he does at Packstract
At Packstract, Melvin leads a team of developers and works closely with Milan on the agentic platform that reads, enriches and structures packaging data. The packaging expertise that requires comes from Anne and the rest of the packaging-specialist team. Together that's the technical engine behind every Packstract project. His strength: thinking in possibilities, moving quickly between concept and execution, and always keeping the end user in view.
Expertise
- IT and AI solutions, at ZAAKS
- Building and directing AI agents and agentic platforms, together with Milan
- Content platforms (including Umbraco) and custom software development
- Leading the Packstract development team and (remote) development teams